DOMINIC JACKSON

Design and implement analytics strategies that align data initiatives with organizational goals. Translate business questions into scalable BI solutions that improve decision-making, executive visibility, and cross-department alignment.

Create intuitive, real-time dashboards that transform complex datasets into clear, actionable insights. Focus on usability, accuracy, and storytelling so stakeholders at all levels can quickly understand performance and trends.

Define, standardize, and maintain KPIs that accurately reflect business performance. Ensure metrics are meaningful, comparable, and aligned with strategic objectives to support consistent performance tracking and accountability.

Establish data validation frameworks and governance practices to ensure accuracy, consistency, and reliability across reporting systems. Eliminate discrepancies by enforcing standardized definitions and trusted data sources.

Analyze marketing performance across channels to measure ROI, attribution, and conversion impact. Provide insights that optimize spend, improve campaign effectiveness, and connect marketing efforts to measurable business outcomes.

Automate manual reporting workflows and data refresh processes to reduce effort, errors, and turnaround time. Build efficient analytics systems that deliver timely insights while freeing teams to focus on higher-value analysis.